Insights

Progressive marketing education, go-to-market insights, lease-up best practices, and educational game plans for the multifamily industry.

AI human WIDE
Aug 31, 2024

Striking the Balance Between AI and A+ Renter Nurturing

AI's and chatbots can't feel, but if they could, they wouldn't like what we're about to say. In an era where technology seems to be taking over every aspect of our lives, the question for multifamily leasing professionals is: How much should we rely on automation, and where does the human touch still play a vital role?

Apartments com WIDE
Aug 27, 2024

A Developer’s Guide to Maximizing ILS Packages

This week, we're diving deep into how to make your property’s ILS presence work for you and fast.

The Brook WIDE
Aug 24, 2024

Pre-Sale Tactics to Drive Luxury Condo Sales

In the high-stakes market of luxury condo development, playing the long game is must-do. This week, we're breaking down the best pre-sales tactics to drive luxury condo sales. 

Pod Models WIDE
Aug 21, 2024

The Best Operating Model for Mid-Sized Multifamily Properties

This week, we dig into how the Pod Model, driven by functional specialization, offers a fresh approach to longstanding property management operating challenges.

Proptech Smart Home Wide
Aug 17, 2024

Top Four PropTech Amenities to Elevate Your Multifamily Development

This week, we explore the four essential prop-tech amenities that should be on your radar for your next multifamily development project.

Premier Property Brand
Aug 14, 2024

A Developer’s Guide To Branding A Property That Sells

Building a premier property brand requires a strategic, well-executed branding approach that doesn’t just speak to potential residents—it resonates with them on an emotional level. This is how we do it. 

The Miller Fence wrap WIDE
Aug 10, 2024

When Should I Start Marketing For Lease-Up?

This week, we break down the key milestones in the lease-up timeline and the strategies that’ll put you in the driver’s seat for multifamily success.

Brand Book WIDE
Aug 7, 2024

Which Is Better For Lease-Up: Generalist or Specialized Multifamily Marketing Agencies?

When the stakes are this high in multifamily real estate, should developers go with a jack-of-all-trades agency that dabbles in everything or a specialized multifamily marketing agency with deep expertise?

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